What are some of the best video options for my company?

WEB site videos

     Most of your potential customers will visit your website before they contact you. What do you want to say to your visitors to make them call you? Every business can benefit from having a video on their website. It is viewable 24/7 and dramatically increases the duration of the visit. Much more targeted than a broadcast television commercial the web video is the most effective, targeted commercial available, having tremendous ROI. Research shows that website video increases viewer usage of websites by more than 300 percent. Website videos are the single most cost effective improvement you can make to your website.

Sales and promotional video

     Sales and promotional videos have an effective way to emotionally and powerfully promote and sell your products and services. A sales and promotional video can be used in presentations, at trade shows and on displayed on your company website. You can highlight your products or services on flat-panel screens in your lobby or waiting area. DVD's can be sent out to your mailing list in a promotional direct mail campaign.
Industrial videos are an excellent way to communicate your manufacturing processes, maintenance and training procedures for you and your customers. Video is useful is for investor relations, recognition and awards, messages from management, quarterly stockholder information, company news, product updates, new employee orientation and safety, security and emergency procedures.

Testimonial video

     Testimonials, Public Relations and News Releases. Word of mouth is very effective advertising. Video testimonials allow your satisfied customers to encourage your potential customers to chose your business over your competitors.  Customers touting their satisfaction with your products or services are convincing testimonals of what you offer.

Training video

     Video can train your sales people, maintenance people, other employees and your dealers, how to use, assemble and maintain your products. Video can educate potential customers and future employees about why your company’s products and services are the right choice for them. Training videos can educate your employees and visitors in safety procedures and may reduce liability insurance costs and legal fees. Video is an excellent way to document insurance and legal issues, and to document your company’s history.

Product demonstration video

     Product demonstration videos quickly and effectively demonstrate your product or service as if you were conducting the overview yourself. Its much more affordable to demonstrate with video than having to travel, give a tour . You don’t need a showroom or salesperson. It can be standardized so that the demonstration is correct, safe and consistent. Demo videos can be put on your website to view when your business is not open, or on DVDs for mailing to potential customers.

Business and event video

     Recording your business events with video documents important milestones in your company, such as open houses, grand openings, press conferences, promotions, acquisitions, holiday events, retirement ceremonies, sponsorships, sales meetings, golf outings, and community involvement. These videos can be edited together to promote the next event your company puts on, showing the excitement of the event, achievements, participants and sponsors involvement.

Instructional video

    Instructional, training, and recruitment videos educate, inform and train many times more effectively than simply hearing or reading. Video can be shown when an instructor is not available. Training videos save time and money, make your training more consistent, accurate all with duplicatable results.

Seminars and workshop video

     Seminars and Workshops. Video effectively captures the content of your seminars and workshops for those who cannot attend, to be used for review by attendees, to document the event and to give to the speakers. Video can also be used to project the event live onto big screen monitors and to overflow rooms.

Public relations video

     Companies are increasingly using video for public relations. Whether these are testimonials from satisfied customers, or well-produced informational pieces, video tells your story better than any other media. Your video can also be posted not only to your website to online video sites such as YouTube.com to reach more viewers.

Documentary video

     The truth can be revealed with intensive investigation and an inside view of a company, an individual, an event or situation. Presenting different views, opinions and backing them up with facts and revelations keep viewers glued to watching a story. Presented with a bit of cinematic quality the documentary can sway your audiences opinions, show them a situation that needs attention or encourage them to donate to your cause.

Document video

     Video can document company records and artifacts, property, buildings, equipment, new processes, new products, additions to your company, etc. Video is used to document situations, events, accidents, etc, for insurance and legal purposes.

Real Estate video

     Real estate videos can show properties the way you want the buyer to see them. Showing details of a development and surrounding neighborhood, schools and shopping.  It can show both the interior and exterior of buildings, before construction begins or as development is in progress.  It can educate current and potential investors and be presented to prospective clients as a sales tool.

Health care video

     Medical and health care videos can educate and orient patients and staff, promote new proceedures, expain detailed surgical techniques. Medical videos can be used in physical and exercise therapy, employee training, physician and nurse recruitment, continuing education requirements, news and public relations and even in documentation of discoveries.

Call Enterprise Videos to schedule when your program can begin production.